Branded products have repeatedly proven their effectiveness at attracting attention, increasing brand exposure, landing new clients and driving more business. So why are they so under-utilized among independent insurance agencies? Perhaps a quick review of the top reasons branded merchandise should be part of your marketing strategy will trigger a renewed interest in this exciting medium …

Open Communication

The Perfect Conversation Starter

Having a branded item on hand can be instrumental in opening a dialogue with potential customers. Studies prove that people who receive a promotional item are 52% more likely to do business because they are more relaxed and willing to listen. It realy is better to give than receive!

STAYING POWER

BRANDED ITEMS STICK AROUND LONGER THAN MOST

It makes good sense – tangible items that can be used repeatedly every day will stick around indefinitely. Marrying the right item with your logo and message will obviously increase the chance of brand retetnion by the receiver of the item — and ultimately drives patronage to your business.

BRAND EXPOSURE

EXPAND ATTENTION TO YOUR BRAND

Repeated exposure to your brand and message is critical for your target customers to remember you. The right branded items can deliver this in places traditional advertising cannot reach. This makes branded merchandise one of the most cost effective marketing strategies available.

UNIVERSAL APPEAL

ENGAGE A BROAD AND DIVERSE AUDIENCE

Most branded items appeal to a large group of individuals and can be appreciated by anyone. Your logo and message placed on a high-demand, practical item can easily land in the lap of potential customers six-degrees separated from your agency. More exposure to more people means more business.

REFERRALS AND LEADS

THE BOTTOM LINE IS MORE BUSINESS

Branded merchandise creates a sense of good will, brand recognition and a positive association with your agency. This leads to more referals (22% more than when branded items are not used), more engaged conversations, greater value perception and yes — more revenue!